> ## Documentation Index
> Fetch the complete documentation index at: https://docs.twenty.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Send Your First Campaign
> Build your list, write the email, test it, then send or schedule it.
Start with a list of people who expect to hear from you. Write the email, send yourself a test, then send it now or schedule it for later.
AI can help with this: it can build the list and draft the email.
See [Create a campaign with
AI](/user-guide/email-campaigns/how-tos/create-a-campaign-with-ai).
## Before you start
Before you start, make sure you have:
* **A verified sending domain.** See [Set up a sending domain](/user-guide/email-campaigns/how-tos/set-up-a-sending-domain).
* **The Workspace settings permission** to test, schedule, and send campaigns.
* **Email credits** if you use Twenty Cloud. Each sent email uses credits. See [Credits](/user-guide/billing/capabilities/credits).
## Part 1: Build a list
Make a list of the people who should receive this email.
1. Press `Cmd+K` (`Ctrl+K` on Windows) and search for **Go to Lists**.
2. Click **New List** and give the list a name, for example `Newsletter subscribers`.
3. Open the list and use the **Members** field to add people.
You can also add one person from their record with the **Lists** field.
Twenty sends to each person's primary email address. It skips people without
an address and people who unsubscribed, bounced, or reported spam.
## Part 2: Create the campaign
1. Press `Cmd+K` and choose **Compose Campaign**, or open **Campaigns** and click **New Campaign**.
2. Give the campaign a name. Only your team sees this name.
3. Open the **Email** tab and fill in the envelope:
* **From**: the address people see as the sender. It lists your email channels.
* **To**: the list from Part 1. You can also make a new list here.
* **Unsubscribe topic**: optional. Choose a topic so people can leave this type of email without leaving every list. This field appears after you create a topic. See [Manage unsubscribes and topics](/user-guide/email-campaigns/how-tos/manage-unsubscribes-and-topics).
* **Subject**: the subject line people see in their inbox.
## Part 3: Write the email
Write your email in the editor below the subject. Twenty saves the draft as you go.
* Type `/` to see commands, or use the left rail to add **Text**, **Image**, **Blocks**, and **Variables**.
* **Blocks** include **Section**, **2 Columns**, **3 Columns**, **Button**, **Divider**, **Image** and **HTML**, for pasting your own HTML.
### Personalize with variables
Variables are replaced with each person's details when the campaign sends. Insert one from **Variables**, or type it in double curly braces:
| Variable | Replaced with |
| -------------------- | ------------- |
| `{{name.firstName}}` | First name |
| `{{name.lastName}}` | Last name |
| `{{fullName}}` | Full name |
| `{{jobTitle}}` | Job title |
You can also use text, number, date, and select fields from People, including custom fields. Variables work in the subject line, body, and link addresses.
For example, `Hi {{name.firstName}},` becomes `Hi Ana,` for Ana.
If a person has no value for a variable, Twenty leaves it empty.
`Hi {{name.firstName}},` becomes `Hi ,` when a person has no first name.
Check your list, or write a greeting that still works.
Twenty does not add your company's postal address. Add it to the bottom of the email; US law requires it in marketing emails.
## Part 4: Send a test
1. Click **Test** at the top of the campaign, or press `Cmd+K` and choose **Send Test Email**.
2. In **Recipient**, type your own address.
3. Click **Send test email**.
Check the layout, links, and sender in your inbox, on desktop and on your phone.
Variables are empty in test emails because a test is not sent to a specific
person. Your workspace can send three test emails a day.
## Part 5: Send or schedule
1. Click **Send** at the top of the campaign, or press `Cmd+K` and choose **Send Campaign**.
2. Check the summary. **Recipients** shows how many people will receive the email and why others are skipped, such as no email address or an unsubscribe.
3. Under **Delivery**, choose:
* **Send now**: starts right away and cannot be undone.
* **Send later**: choose a date and time in **Send at**.
4. Click **Send campaign** or **Schedule campaign**.
To move a scheduled campaign, click **Send** again, choose a new time in **Send at**, and click **Reschedule campaign**. Twenty counts recipients again when it sends, so the number can change.
Your workspace can send up to 1,000 campaign emails a day. Need more? Contact us via chat to request a higher limit.
Twenty checks a scheduled campaign again when it is time to send. If nobody
can receive it or the sending domain is no longer verified, it goes back to
**Draft** instead of sending.
## After you send
The campaign's **Status** tells you where it is:
| Status | Meaning |
| -------------------- | ------------------------------------------------------------------------------------ |
| **Draft** | Not sent yet. You can edit it. |
| **Scheduled** | Waiting for its send time. |
| **Sending** | Emails are going out. |
| **Sent** | Every email was sent to the delivery provider. |
| **Sent with errors** | Some emails could not be sent, for example because the workspace ran out of credits. |
| **Canceled** | Stopped before it finished. |
The **Home** tab shows sent, delivered, bounced, complained, failed, and skipped counts. The **Recipients** list shows who the campaign went to.
To send a similar campaign later, click **Duplicate**. Twenty copies the email, list, and settings into a new draft.
### Cancel a campaign
Click **Cancel** at the top of the campaign, or press `Cmd+K` and choose **Cancel Campaign**:
* **Scheduled**: nothing has gone out. Confirm with **Unschedule Campaign**. The campaign returns to drafts, and you can edit or schedule it again.
* **Sending**: emails still waiting are stopped. You cannot recall emails already sent.
## Troubleshooting
**From** lists your email channels. Create an email channel first, then verify
its domain. See [Set up a sending
domain](/user-guide/email-campaigns/how-tos/set-up-a-sending-domain).
The **From** address is on a domain that is not verified yet. Finish the steps
in [Set up a sending
domain](/user-guide/email-campaigns/how-tos/set-up-a-sending-domain), or
choose another address.
The campaign needs a **From** address, a list, a subject and a body, and at
least one person who can receive it. Check the **Recipients** summary for
people who are skipped. With **Send later**, the send time must also be in the
future.
Check that the campaign has a **From** address, a list and a subject. Then
check the variables: a variable that does not match a field on People blocks
sending. Insert variables from **Variables** rather than typing them, and use
`{{name.firstName}}`, not `{{firstName}}`.
When it was time to send, the campaign could not go out, for example because
no one on the list could receive it or the domain was no longer verified. Fix
the cause, then schedule it again.
Email campaigns may not be turned on for your workspace yet. Contact us via
chat to enable them.