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Custom objects let you store information unique to your business that standard objects don’t cover. For example: Projects, Products, Tickets, or Listings.
Not sure if you need an object or a field? See Understanding Your Data Model for guidance.

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Steps

  1. Go to Settings → Data Model
  2. Click + New object
  3. Fill in:
    • Singular name (e.g., “Listing”)
    • Plural name (e.g., “Listings”)
    • Icon
    • Description (optional)
  4. Click Save
Your object appears in the sidebar immediately.

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Next: Add Fields

New objects start with basic fields. Add custom fields to capture the data you need:
  1. In Settings → Data Model, select your object
  2. Click + Add Field
  3. Choose a field type, configure, and save
See How to Create Custom Fields for details on field types and configuration.

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Connecting to Other Objects

To link your object to People, Companies, or other objects, create a relation field. See How to Create Relation Fields.

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Deactivating an Object

If you no longer need an object:
  1. Go to Settings → Data Model
  2. Toggle the object off
The object is hidden but data is preserved. You can reactivate or permanently delete later.