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Every campaign includes an unsubscribe link. Twenty keeps track of who uses it. Topics give people a little more control: they can leave your newsletter while still receiving product updates.

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How unsubscribing works

Every campaign email includes:
  • A line in the footer: “Don’t want these emails? Unsubscribe.”
  • The one-click unsubscribe headers that Gmail, Yahoo and other email apps use to show their own Unsubscribe button.
The link opens an unsubscribe page on your domain, for example unsubscribe.yourcompany.com:
  • No public topics: people see one Unsubscribe button.
  • Public topics: people see one checkbox for each topic. They can untick topics and click Update, or click Unsubscribe all.
An unsubscribe takes effect right away. Twenty skips that person in later campaigns.
The unsubscribe button in Gmail, Yahoo, and other email apps removes a person from all your campaigns, not just the topic in the email they received.

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Part 1: Create topics

Topics are types of email, such as Newsletter, Product updates, or Events.
  1. Go to Settings → Communication.
  2. Under Unsubscribe, click Manage unsubscribe.
  3. Open the Topics tab and click Add topic.
  4. In Name, enter the name people see, for example Newsletter.
  5. In Description, you can explain the emails for your team.
  6. Turn on Listed on the unsubscribe page to show the topic to recipients.
  7. Click Save.
New topics are private until you turn on Listed on the unsubscribe page.

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Part 2: Use a topic in a campaign

In the campaign’s Email tab, choose a topic under Unsubscribe topic. The field appears after you create your first topic. When the campaign sends, Twenty skips:
  • People who unsubscribed from this topic.
  • People who unsubscribed from everything.
People who only left a different topic still receive it.

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Part 3: See who unsubscribed

  1. Go to Settings → Communication.
  2. Under Unsubscribe, click Manage unsubscribe.
  3. Open the Unsubscribers tab.
The list shows every address that no longer receives campaigns: Use search and filters to find an address, reason, or topic.
Bounces and spam complaints are permanent. Sending to those addresses again can hurt your domain’s reputation, so Twenty does not allow it.

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Preview the unsubscribe page

The Unsubscribe page tab shows what people see with your current public topics. Nothing is saved in the preview.

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Troubleshooting

Only public topics appear on the unsubscribe page. Open the topic and turn on Listed on the unsubscribe page.
They may have used the unsubscribe button in their email app, which removes them from all campaigns. Only the link in the email footer lets them choose specific topics.
If you have public topics, they can open the unsubscribe link in an email from the last 30 days, tick the topics they want, and click Update. Bounces and spam complaints cannot be undone.